Xumei graduated with a degree in graphic design from Huangshan University. She accumulated more than 4 years of professional design experience before joining TMRC, and in the field of visual print communication in particular.

Xumei is a qualified ZMET® visual analyst, she explores consumer's deep psychological experiences via visual thinking. She works closely with our insight professional in deep psychological consumer insight analysis, and is also directly involved in the "translation" of those deep insights into communication and other marketing mix elements.