Sarah graduated from Zhejiang University, majoring in Advertising. After graduation, she gained practical account servicing and strategic planning experience in a 4A ad agency, as Senior Account Executive.

Because of her strong interest marketing and consumer attitudes and behavior, Sarah joined TMRC Research & Strategy, to understand how communication and advertising is actually perceived and processed in the consumer mind, and how it impacts consumer perceptions and behavior.

At TMRC, Sarah has received professional training and is continuously sharpening her skills in the field of qualitative and psychological consumer research, and with a focus on effectively informing our clients' communication and advertising strategies.