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Holger
E. Metzger
Managing Director
After obtaining a First Class Honors degree in Chinese and International Economic Law at London University and postgraduate studies at the Stanford Center in Taiwan, Holger started his career in consumer marketing in 1992 in Greater China, before entering marketing research in 1995. Holger is a member of Esomar.
Near-native fluency in Chinese contributed to Holger's career development, and he became a leading qualitative researcher in the world of China market research, with himself moderating and analyzing numerous focus groups and In-Depth interviews, across the Greater China Region.
Since 1997, Holger, who is a native of Germany, has led TMRC to evolve into one of China's leading and most innovative marketing research and strategic consultancies, and which is now the leading Mind Research company in the Asia-Pacific region. Spurned by a growing passion about consumer psychology, he brought the Perception Analyzer™ and ZMET® to China, further consolidating TMRC's reputation as a world-class research agency with innovative and cutting edge methodologies . Going far beyond conventional standards and the boundaries of traditional research companies, TMRC has become expert at providing clients with insights that have a direct impact on how to approach their customers, and also in its ability to transfer insights into direct communication and consumer experience.
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