Afra holds degrees in both Marketing (Tongji University, China) and Visual Communication (Institute of Applied Art, Paris, France).

She began her professional career as a graphic Designer at the Armani studio in Paris, and developed a technical and cognitive'obsession'with communication systems and their highly influential and psychological effect on individuals'and groups'perceptions and behavior.

Afra then spent several years in the advertising industry in China, working for 4A agencies Leo Burnett and Publicis, refining and applying her communication creative and account management skills, while dealing with both conventional and new media.

At TMRC, Afra has assumed an important role in using advanced qualitative and psychological methodologies to gain deep consumer insights, and also to realize insights into strategic and creative communication development.

In her spare time, Afra strives to become a first-rate chef, and, in her own words, "as a professional dreamer I keep exploring new spheres and worlds…"