Andrew graduated from University of Guelph, Ontario, Canada with a double majors of Management & Economics.

During the past fifteen years, he held progressively responsible positions ranging from Analyst to Associate Director at leading MNCs in both Canada and China. On the client side, he spent several years in Canada at Campbells, Unilever and GSK, and on the agency side at Nielsen, Canada and China. His solid background in Research and Marketing, with extensive experience across multi-national corporations has earned him strong expertise in client relationship servicing and project management, as well as strong skills in developing actionable insights.

Andrew has also, in addition to syndicated data expertise, been exposed & gained in depth understanding of various advanced consumer research methodologies during his career, and how they can be applied to new age marketing issues.

At TMRC China, Andrew is responsible for leading our growing Quantified Mind Division, including Eye Spy eye-tracking, as well as the subconscious association and purchase intent determination techniques of RLT (Response Latency Test) & IAT (Implicit Association Test).