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ZMET®– Zaltman Metaphor Elicitation Technique
Worldwide recognized cutting-edge and most effective method to uncover consumer mind's subconscious experiences, perceptions and motivations.
IAT – Implicit Association Testing
Validated Quantitative method to test subconscious strengths of association (SOAs) of brand with image attributes, product features with emotional space elements, communication with image elements, etc.
MDT – Memory Distortion Testing
Using the malleability of the human memory processes to test actual persuasive power of communication / advertising messages.
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Mind Research: Subconscious Insights |
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Being able to effectively measure subconscious perceptions and motivations makes actual prediction and "engineering" of consumer behavior much more precise!
Global cutting-edge Tools offered by the TMRC Mind Research Division include, for instance:
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