TMRC Research & Strategy: Home

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Cutting-edge Research,
Insights and Strategy

TMRC Research is a full service marketing research and consumer Insights Agency, offering both conventional techniques as well as internationally cutting-edge methodologies:

Neuro-Scientific Mind Research:

• ZMET®
• Eye Spy Eye-Tracking
• Implicit Association Testing (IAT)
• Memory Distortion Testing (MDT)
• Bio-feedback

Cutting-edge Comms Eval:

• TMRC Perception Analyzer™

Conventional

• Full-service qualitative research
• Full-service quantitative research

Leading the New Frontier of Mind Research

While many buyers of market research grow increasingly frustrated with the limitations and vagaries of traditional "surface" consumer interviewing methods, TMRC has been applying the latest science has to offer.

By using cutting-edge methodologies that are solidly based on scientific knowledge about how the human mind (your consumer's mind) works, we are able to be significantly more effective in gaining solid insights into the consumer's motivations, perceptions and experiences.

These insights are thus tremendously more reliable in predicting actual – rather than self-reported – consumer behavior.

We then take these insights further: together with the client (and their agencies) we create most effective marketing and communication strategies – designed to squarely hit your consumers' motivational buttons, with proven results.

We help you "engineer" the minds of your consumers.