• Our Reading List – Books we feel should matter to you
(updated on April 14, 2008)
Latest Reports / News / Articles:
• "Superhero Super-Priming"
(updated on Jun 1, 2009)
• "Why we buy and what we buy"
(updated on Jun 1, 2009)
• "What is the Value of a Consumer Insight?"
(updated on Feb 24, 2009)
• Brand positioning can be so powerful that it makes sharing a car with strangers cool:
(updated on Mar 5, 2009)
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"Why we buy and what we buy"
http://www.nytimes.com/2009/05/19/science/19tier.html?_r=2
(updated on Jun 1, 2009)
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