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		• Our Reading List – Books we feel should matter to you (updated on April 14, 2008) Latest Reports / News / Articles: • "Superhero Super-Priming" (updated on Jun 1, 2009) • "Why we buy and what we buy" (updated on Jun 1, 2009) • "What is the Value of a Consumer Insight?" (updated on Feb 24, 2009) • Brand positioning can be so powerful that it makes sharing a car with strangers cool: (updated on Mar 5, 2009) read all news »				• "Superhero Super-Priming" (updated on Jun 1, 2009) • "Why we buy and what we buy" (updated on Jun 1, 2009) • "What is the Value of a Consumer Insight?" (updated on Feb 24, 2009) • Brand positioning can be so powerful that it makes sharing a car with strangers cool: (updated on Mar 5, 2009) • Jerry Zaltman receives prestigious award: (updated on Sep 9, 2008) • Fear Factor Branding: The Best Ad Placement Ever (updated on Aug 25, 2008) • Why Expensive Wine Tastes Better (updated on Apr 21, 2008) • Marketing Metaphoria: Zaltman's new book (updated on Apr 14, 2008) • Metaphor Marketing (updated on Apr 14, 2008) • Eye Tracking Shows Cultural Differences (updated on Mar 14, 2008) • Why the Absolut Campaign Switch Worked (updated on Feb 26, 2008) • Simple Marketing for Complex Products (updated on Sep 11, 2007) • Does Your Marketing Smell? (updated on July 30, 2007) • Who's Minding the Mind? (updated on July 25, 2007)