Please click following items to find more about PA™:
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TVC-test specific feature examples:
Moment-to-Moment Continuous tracking (MTM) as part of the overall test
- PA™ respondents aren't influenced by "group leaders" or others' opinions. And they don't become over-analytical pseudo art directors.
- Their second-by-second responses are instinctive, almost unconscious.
In-House Study Example:
Fanta TVC MTM (Moment-to-Moment Tracking)
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In-House Study Example:
Golf TVC MTM (Moment-to-Moment Tracking)
Click the image above to pause, click again to resume.
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