• PA™ Key Advantages & Research Efficiency
• PA™ Clients' Comments
• PA™ in Action
• TVC Test Examples: MTM tracer function

PA enables clients to smartly identify what animatic works on strategy, what to improve or enhance for subsequent copy production, evaluating via smaller or larger quantitative samples first and then followed by qualitative exploration…

The validity of focus groups, the flagship conventional research method, faces challenges due to fundamental flaws such as respondent group dynamics and moderator influence. TMRC's Perception Analyzer convincingly quantifies a qualitative research. More importantly, it provides a platform for focus groups with group dynamics and moderator influence being minimized to a perfectly acceptable level. PA is nothing short of a revolution in that sense, and has no substitutes that are even close.