Please click following items to find more about PA™:
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TMRC Perception Analyzer™ – PA™
Combined quantitative – qualitative Communication Testing Technology, only by TMRC in China
Cutting-Edge Research Tool for:
TVC Test, Print Test, Concept Test… and effective SOLUTIONS to identified conceptual and executional issues at pre-launch stage
PA™ Key Advantages & Research Efficiency:
1. Effectively Neutralizes negative Focus Group elements:
- Everyone responds anonymously, neutralizes dominators, No opinion-leaders
- Raises data quality by encouraging respondents to "safely" provide honest reactions
2. Quick results: instant feedback of full results
- Simultaneous quantitative Results, topline quanti and quali data Presentation & Path Forward Presentation next day!
3. Precise, visual presentation, down to every detail:
- Linked to message in real time (for TVC testing)
- Allows analysis of very specific elements
4. Flexible & Targeted:
- select different qualified respondents to understand their detailed reasons that based on what client specifically wants to know
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