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• Eye Spy
  
   - Print
   - TVC
   - Pack & Shelf
   - Website & Online Ads
   - In-Game Ads

• Biofeedback
 
Eye Spy Application: Pack & Shelf


 
• Visual Sequence
Tracking
Packaging & Shelf Performance Example:
Both individual pack visual consumption as well as Shelf stand-out / Impact performance are standard pack-related Eye Spy applications.



 
• Gaze Concentration / Gaze Distribution / Hot Spot Tracking

 





Eye Spy Measure Elements:
• Visual Sequence Tracking
• Gaze Concentration & Distribution
• Hot Spot Tracking
• % of Viewers
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