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Eye Spy Application: In-Game Ads
In-game advertising is becoming more and more popular, and marketers are scrambling to secure their places and presence in the increasing virtual spaces of consumer's lives!
The gaming industry has not established an independent method of tracking consumer attention and receptiveness levels. What is more, industry studies have shown that currently games reveal significant shortcomings in advertising models, resulting in poor brand impact in the gaming environment.
In-Gaming Eye-tracking intelligently validates the effectiveness of advertising, product placement and brand impact within digital environments.
Without any moderator influence or cognitive bias, the gamer is allowed to naturally interact with the gaming environment, while eye-tracking ensures accurate observation.
Via our integrated in-game ad observation and analysis model, we are able to optimize brand impact, recall and targeted user interaction.
In-Game Advertising:
- In-Game Advertising Strategies: which game types? Which specific placements? How to interact with the gamer?
- Do the ads cut through? How strongly?
- How does the gaming environment affect brand image?
• Implication: adding ads around the shooting point (point 1)
• Implication: when overtaking competitor, the player will focus more on competitor's motion. So we suggest make ads on the car body.
21st CENTURY BUSINESS HERALD, China's leading business paper interviewed TMRC Mind Division on In-Game ad application of Eye Spy Eye-tracking, on April 23, 2007.
Please click here to find the details.
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