Eye-Tracking allows us to accurately observe HOW communication stimulus – TVCs, Print Ads, Packaging, Shelves, etc – is visually consumed by the consumer.
Our eyes take in 10 million bits per second – out of a total of 11 million bits per sec via all our senses – while we consciously process 20-40 bits only.
Visual processing is a conscious and – much more so – subconscious psychological process: what and how we visually take in has a profound impact on how we feel about a message / brand / product, subsequent attitude and – most important to the marketer – purchase behavior.
TMRC employs the only non-invasive Eye Spy available for marketing purposes in China. This highly sensitive eye-tracker also used in making medical diagnoses allows us to pin-point millisecond by millisecond what the consumer is visually processing (such as brand logo, a key visual cue on the packaging, the new SKU on the shelf, etc) as well as the visual journey such as scanning a shelf display.
Please click to find out more:
Application: Print
Application: TVC
Application: Pack & Shelf
Application: Website & Online Ads
Application: In-Game Ads
Please contact us for more information on the effectiveness and application of the TMRC Eye Spy!
TMRC Mind Research Division
Tel: +86-21-62183377 (main)
Shirley Hao: Extension 2222
Guo Xiao-Rong: Extension 2258
Holger E. Metzger: Extension 2211
research@tmrcresearch.com
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