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Eye Spy – Eye-Tracking
  
Using the most advanced eye-tracking technology to capture full visual consumption of communication (print, TVC), packaging as well as interactive and virtual media – Websites, and In-Game Advertising.


Biofeedback – Physiological Consumer Experiences
  
GSR, EEG, Heart Rate, etc – physiological consumer measurements bring us a revolutionary step closer to measuring, for instance, the body's reaction to products and the mind's emotional interpretation.



Biometrics
Being able to effectively measure subconscious perceptions and motivations makes actual prediction and "engineering" of consumer behavior much more precise!

Global cutting-edge Tools offered by the TMRC Mind Research Division include, for instance:

• Eye Spy     • Biofeedback  
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